In the expanding digital world, the human touch is losing its place. The more automated our society and relationships are getting, the more remote human touch is becoming.
The absence of human contact means that the digital presence of organisations and brands is their face. To connect and to survive, businesses need to design their presence to fulfil more that just the functional needs of users. They are required to pull heartstrings and provide emotional fulfilment users now seek from brands.
Design is not just aesthetics, but plays a crucial part in how we feel, think and guides human behaviour.
Digital has democratized accessibility to content and brands, but it has also made it difficult for brands to stand out. Brands and organisations now need to come across as more than the sum total of their products and services.
Using storytelling in solutions and marketing allows users to build their own personal narratives, thereby making the brand and organisation more relatable. Storytelling shape feelings that lingers long after users have walked away from the interaction.