Why ethical design is a business imperative
25 May 2022. Ethics in design enlivens the promise of a product being well-integrated (and sustainable) in its physical world with its social realities. Based on the powerful concept of product stewardship, it helps to ‘regulate’ design to provide meaning to people and societies.
Knowledge design: Using design to bring forth the business value of content
1 March 2022. As more and more brands strive to humanize their digital personas, human orientation of knowledge is one of their primary responsibilities. It means viewing their web content as knowledge that empowers their customers in different ways at various points in their life.
What makes a good design: Achieving positive change
29 December 2021. Good design is not change for its own sake, but positive change to reduce cognitive load, soothe emotions, and tell customers that this business cares for you.