Why ethical design is a business imperative

25 May 2022. Ethics in design enlivens the promise of a product being well-integrated (and sustainable) in its physical world with its social realities. Based on the powerful concept of product stewardship, it helps to ‘regulate’ design to provide meaning to people and societies.

Get started with ethical design

6 May 2022. Ethical design is a key foundational principle, and focuses on the user and their stated and unstated needs, expectations. And most importantly, their rights. Always.

Why brand storytelling is good for business

22 April 2022. Increasingly customers are demanding that businesses support real people and causes. Brand storytelling is a powerful way for organisations to deepen bonds with the customer.

How human is your organisation

20 February 2022. Business performance and revenue are no longer the only parameters on which business is measured. What was earlier considered pure human attributes are now parameters on which organisations are judged.