25 May 2022. Ethics in design enlivens the promise of a product being well-integrated (and sustainable) in its physical world with its social realities. Based on the powerful concept of product stewardship, it helps to ‘regulate’ design to provide meaning to people and societies.
6 May 2022. Ethical design is a key foundational principle, and focuses on the user and their stated and unstated needs, expectations. And most importantly, their rights. Always.
29 December 2021. Good design is not change for its own sake, but positive change to reduce cognitive load, soothe emotions, and tell customers that this business cares for you.
7 November 2021. Increasingly, digital transformation of business and growth in digital is happening at the expense of human interaction. For brands, loneliness is an opportunity.