A leading engineering consulting firm sought to reimagine its digital presence during a phase of business resurgence. The goal was to reposition the brand as the flagship engineering arm of the Adventz Group, while clearly signaling leadership, scale and future readiness.
Starting with a website redesign, the engagement expanded into a broader digital identity initiative. The work aligned brand expression with core values of quality, safety, sustainability, and innovation. The outcome was a cohesive digital experience that reflected the company’s renewed direction and reinforced trust across stakeholder touchpoints.
Simon India’s website reflected its legacy, not its current direction. The experience felt dated, fragmented and unclear in structure. Core strengths in engineering, scale and delivery were hard to grasp. .
The work began with listening and context building. Leadership interviews, stakeholder mapping and competitor reviews revealed key gaps and opportunities.
A fusion workshop aligned teams on vision, tone, and business priorities. The resulting strategy focused on a structured, scalable user experience that clearly expressed Simon India’s value and long-term intent.
A visual reset became central to the transformation. The style system was redefined to reflect sustainability, collaboration, circularity and learning.
Earthy greens and restrained layouts reinforced clarity and responsibility. Circularity for the organization was a new ESG thrust. The narrative was built ground up giving the new consciousness not just a space but making it the future anchor for the organization.
The narrative extended beyond the website into marketing assets, product pamphlets and business collaterals. This created a consistent tone, message and visual identity across touchpoints.
Sustainability emerged as both a visual and strategic pillar—represented through earthy greens and a design language grounded in clarity and responsibility.
Deliverables include a reimagined website, distinctive brand palette, unified digital-first content strategy, and cohesive business and marketing collaterals for print, social, and web – ensuring consistency across every touchpoint.
Deliverables include a reimagined website, distinctive brand palette, unified digital-first content strategy, and cohesive business and marketing collaterals for print, social, and web – ensuring consistency across every touchpoint.
The website features intuitive navigation and a confident tone, clearly expressing Simon India’s expertise, sustainability ethos and 27-year legacy as part of the Adventz Group – anchoring its future ambitions in a proud heritage.
Head – Special Project (The lead for our HUDE-Simon engagement)
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HUDE Studio designs with data and empathy, crafting seamless experiences across branding, marketing, and digital. Focused on Customer Experience (CX), we go beyond UX to create impact-driven solutions.
