Rise of the Human-Centered Design

We are now at an inflection in the digital evolution, and for design to be really impactful, it has to step out from the realm of designers. Which brings up the question: what would designer do, if everybody is a designer.

Why ethical design is a business imperative

25 May 2022. Ethics in design enlivens the promise of a product being well-integrated (and sustainable) in its physical world with its social realities. Based on the powerful concept of product stewardship, it helps to ‘regulate’ design to provide meaning to people and societies.

Evolution of human digital needs

15 March 2022. The pandemic accelerated digital adoption. The need to be digitally astute and accessible now cuts across sectors. Unfortunately, the war threatens to undo the progress. It is a threat that could stall the humanising of digital with the conflict pushing a dehumanising narrative in multiple dimensions.

The symphony of content design

11 January 2022. Content design is that essential invisible vitamin for digital brands that wish to cater effectively to the twenty first century customer.

Season’s greetings from Team HUDE

Diwali 2021 comes with the last shadows (hopefully!) of the COVID-19 pandemic. In this collection of curated list of readings and viewings, we share design-related inspirations that might light up your imagination too. Seasons greetings! – HUDE Team

The loneliness of digital

7 November 2021. Increasingly, digital transformation of business and growth in digital is happening at the expense of human interaction. For brands, loneliness is an opportunity.