22 April 2022. Increasingly customers are demanding that businesses support real people and causes. Brand storytelling is a powerful way for organisations to deepen bonds with the customer.
1 March 2022. As more and more brands strive to humanize their digital personas, human orientation of knowledge is one of their primary responsibilities. It means viewing their web content as knowledge that empowers their customers in different ways at various points in their life.
It makes all the difference between a brand as a label-on-a-box and a brand as a partner-for-life.