Evolution of human digital needs

Human needs are ever expanding! The war is turning out to be a conundrum not just for me, but I believe for many others as well. The virus and the lock down over the last two years had forced humans to soul search. There was greater ‘human-ness’ businesses and organisations started to bring to the […]

Why financial & banking sectors need human touch more than others: Part 2

In Part 1 of this article series which you can read here, I mentioned how an organisation or brand makes the customer feel is central to their long-term relationship. In that sense, each interaction should be seen and designed as a conversation. Financial institutions should invest to ensure that digital touch points are designed as […]

Human Design and more: Interview of HUDE founder with Great Companies

Nazim Iqbal, Founder of HUDE Studio, and a thought leader in the realm of Human Design, was recently interviewed by the publication, Great Companies. Following is an excerpt… Great Companies: How did you get your idea or concept for the business? Nazim Iqbal : During my journey of 20 years in the digital industry – […]

Why brand storytelling is good for business

Every time I go to my hometown, a small dusty place in Uttar Pradesh, I always visit a particular watch shop to buy a new wristwatch. It’s not a one-dimensional buy-and-sell transaction. Each time I go there, I experience a special warmth, renew an old bond, and come away with a unique piece, immensely satisfied, […]

Why ethical design is a business imperative

As design gains a greater role on the business stage, as brighter spotlight is shone on it, design as a practice is fast growing into a mature and responsible adult. Not only is the design industry aware of its great significance, it is also taking responsibility for aspects that are more fundamental and intrinsic to […]

At the Pitchfest Finals, 28 June 2022

When CX Network put out their announcement for the CX Live Start-up Pitchfest, we responded with open-minded curiosity and enthusiasm. It felt exciting to be part of the larger community of CX and related organizations and professionals.  It ended with participation in the final, as one of the six shortlisted finalists. Not only was it […]

How can a designer respond to climate change

In the Indian subcontinent, it is monsoon time, and a time of the year when all conversations revolve around rainfall. Too much! Too little! Too late! Rising water level of this or that river! What’s more heat waves, no longer a regional phenomenon, are lashing large swathes of Europe, Africa and Asia. It is a […]

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Watch Nazim Iqbal in conversation with host Ashutosh Garg of A Brand Called You. Nazim shares his journey as entrepreneur and designer, his motivations, and his evolution into a ‘humanist-designer’. And of course, the birth of HUDE Studio. He talks at length about his passionate quest for human-centred design and how Digital today is not […]

Rise of the Human-Centered Design

Over the last few years, we have made huge progress in adoption of design by businesses, brands, and in the civic space. But even now when I head into meeting with key stakeholders in evolved corporate organisations or government departments looking to bring ease of use to their technology stacks, I encounter prejudices and hand-me-down […]